My take on MSc Digital Marketing, University of Southampton

It has been over several months since I started studying MSc Digital Marketing at the University of Southampton, UK. I chose this programme with an expectation to deepen my understanding about the new marketing trend which is shifted by digital evolution, social media, and technology advancement. I could say that studying here is quite challenging, yet a great opportunity of a lifetime.

First thing first, I, as being an international student with a different educational background, must put an effort to learn and adapt to unfamiliar UK learning system. There is a main system called “Blackboard”. This is the place where everything related to the studied course will be posted. I need to frequently checking up on “Blackboard” and keep my eyes on what’s gonna come up. Things can sometimes change a lot!! Thus, I need to be spontaneous to any changes.

University of Southampton’s Blackboard portal

Inside of “Blackboard”

Secondly, by the nature of the programme as it is about technology which is rapidly changing in every second. I must be testing and adopting those new technologies on a regular basis. It is sort of hard keeping up with new things all the time and training to use them is time consuming. So I say main challenges in learning digital marketing are about adapting to changes, keeping up-to-date, and not being afraid of trying out new things.

As for opportunities, I’ve learnt so much from this programme. In this course, there are many international students in the class such as Taiwanese, Thai, Chinese, English, Greece, Romania, etc. This creates an international context which becomes a huge part of my study experience. It not only broadens the scope of the digital marketing to a global level, but also highlights the cross-cultural learning. We tend to share our own experience and opinions as well as exchanging ideas. In one class, there was a specific presentation about social media in China which is a great way to learn how social media works in different context with a lot of technology restrictions. So now, I have an decent idea about social media in Thailand, USA, UK, China, and I am sure there will be more to come.

For several weeks that I’ve been studying here, other than LinkedIn, Twitter and Facebook, I adopt a few new digital tools which are cool, fun, and useful. Prezi, a new helper for presentation

Prezi, forget about PowerPoint

Storify, a creative way to storytelling

WordPress, a customized blog which can be like an online diary

WordPress blog

Besides, there are more tools that can be used as integration for business or professional online profile such as Pinterest, Instagram, YouTube, and mobile applications.

Moreover, I discovered two massive opportunities from studying in the University of Southampton. One is a project called Student Digital Literacies Project (Digital Champions AKA digichamps). This project allows the participants to practice to use of digital tools for publicizing events. It’s such a good chance for me to attend interesting events and seminars, getting to know more people, practicing my study in action, and exploring new media available. (To learn more about Digichamps, click here). Another great opportunity and a privilege is being a course representative. I got selected to be a course rep for MSc Digital Marketing (postgraduate). It’s like being a voice of the class and try to make a change for better. It’s a great opportunity to work with Academic unit and acquiring professional skills including interpersonal skill, relationship management, handling complaints. (Learn more about course rep, click here).

These are great experiences that would open up my path to good job opportunities in the future.